If you, like many of us, follow dozens of influencers, you might have noticed a budding trend. Several are creating their own brands—at least according to Ian Borthwick, SeatGeek’s senior director, influencer channels.
“Emma Chamberlain is a good example,” Borthwick told Marketing Brew, explaining that she went from creating content featuring coffee to debuting her brand, Chamberlain Coffee. “Now she’s doing more in-store advertising, and I could see a world where she would eventually do full-scale advertising,” Borthwick said.
