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Hi, I’m Bryan and this is Maxine. With over 7 million followers on social media, you might already know her as “the dog in the backpack,” or @madmax_fluffyroad.
My wife and I got Maxine in 2015 and life hasn’t been the same since. I started documenting our adventures on Instagram while living in NYC as a filmmaker, and suddenly, Maxine became an internet sensation. When the MTA required dogs to be in carriers in order to ride the subway, I couldn’t find one that I liked, so I decided to make my own.
That’s how Little Chonk was born. We’ve been hailed as the best dog backpack by Wired, Good Housekeeping, and The Dodo, but Little Chonk is more than a company or a product —it’s our way of giving back to our pets who make life better. There’s so many more exciting things ahead, and we couldn’t do it without our amazing Little Chonk community.
IN THE NEWS
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Wired Magazine
YOU'LL FIRST NOTICE it out of the corner of your eye: the woman in shades, awkwardly pointing her smartphone camera in your direction. She thinks she's sneaky—she's not. Then you'll catch...
Wired Magazine
YOU'LL FIRST NOTICE it out of the corner of your eye: the woman in shades, awkwardly pointing her smartphone camera in your direction. She thinks she's sneaky—she's not. Then you'll catch...
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Good Housekeeping
As a pet parent, you may feel like your furry friend is your actual baby and absolutely detest going anywhere without them. Enter, the dog carrier. Whether you're planning an...
Good Housekeeping
As a pet parent, you may feel like your furry friend is your actual baby and absolutely detest going anywhere without them. Enter, the dog carrier. Whether you're planning an...
60 Second Start-Up Interview
We started @heylittlechonk because after spending 6 years building a massive community and getting an intimate understanding of what pet parents want, nobody was stepping up to the plate to properly help pet parents maximize the time they have with their pets.
A bit unsure?
We have the answers
